Divhunt’s Vision To Be the All-in-One Website Builder for Professionals

Divhunt's story is one of friendship, innovation, and a shared vision to redefine web development. Co-founded by Stefan Pakić, Divhunt started as a tool for niche markets, originally tailored for local travel agencies, and has since evolved into a powerful, low-code website builder catering to a wide range of creative needs. 

In this interview, Stefan shares insights into the journey, challenges, and breakthroughs that have shaped Divhunt into a robust platform designed to empower designers, developers, and agencies to build sophisticated websites with ease and efficiency.

The Interview

Common Ninja: What inspired the creation of Divhunt, and how has the platform evolved since its inception?

Stefan: We as founders of Divhunt have actually been friends for more than a decade — a designer and two developers. We didn’t initially plan to create a SaaS for everyone. Instead, we were building a tool to help us develop niche websites faster. Before Divhunt, we had a builder specifically targeting travel agencies in our country. It was simple compared to what we have today, but it got the job done for these travel agencies. Using that builder, we could set up a production-ready travel agency website in Serbia in less than two hours. Today, more than 200 travel websites have migrated from that builder to Divhunt. Inspired by this example, we wanted to expand beyond just travel agencies and cover more niches, so we started building Divhunt. Step by step, we grew, and by 2022, we realized we had the potential to become the best tool for professionals in the world. Now, we’re here to be the best and limitless builder in the world.

Common Ninja: What are the key challenges Divhunt faces as a smaller company in a competitive market, and how do you overcome them?

Stefan: Divhunt is a self-funded startup, which brings a lot of challenges, especially in resources, community support, and building trust. In terms of resources, we face limitations with both finances and staffing. Without investment, we need to manage revenue carefully, which currently limits our ability to bring on more developers, marketing professionals, content creators, and other crucial team members. The founders currently handle about 80% of the work, but we’re sure that, with time, we’ll grow our team and lighten this load. And in terms of other financial problems, we just can’t invest in marketing as much as companies like Framer and Webflow, making our growth slower. Building trust in the industry is another challenge. As people who have been in this industry for a long time, we’ve built close relationships with many agencies and developers who actively support Divhunt by using it to build websites. However, they often struggle to gain client trust to build a website on a new platform, so they are forced to use other popular tools, even if they prefer Divhunt. This is especially true with larger clients, which often prevents some of our strongest supporters from fully committing to Divhunt.

Common Ninja: Who is Divhunt's primary audience, and what unique challenges do they face that larger platforms might overlook? How does Divhunt address these needs?

Stefan: Our primary audience includes professionals such as designers, developers, and website agencies. However, we also offer features that enable small business owners to build websites on their own without hiring professionals. In these cases, using templates or pre-built sections is recommended, as building from scratch in Divhunt requires a slightly steeper learning curve. The main challenge professionals face is that there’s no single, complete platform they can rely on for all types of websites. We’re working towards becoming the most complete platform—one that they’ll only need. While we’re not fully there yet, we’re on track to get there with the upcoming Memberships and E-commerce features.

If you need a static website, that's great. You can go with Webflow or Framer. For e-commerce, if custom design isn’t a concern, Shopify works well; but if design matters, you’ll need to either integrate Shopify APIs elsewhere, learn Liquid, or use WooCommerce, which is also hard for custom design. For Membership websites, you’re often limited to WordPress solutions, which either require PHP knowledge for custom design or come with limitations. On the other hand, there’s Memberstack—oh wait, security? Non-existent! Then you need to work with Wized + Memberstack + Webflow. And the list goes on. We’re working hard to solve these issues. Right now, we’re deeply focused on building the most complete Membership system on the market, which will be released this year.

Common Ninja: What advantages does Divhunt offer compared to its competitors?

Stefan: When comparing Divhunt to other professional tools, our main competitor is Webflow. Our platform delivers all of Webflow’s capabilities, and more, without the high costs. Having used Webflow extensively in the past, I noticed it has a lot of small limitations that become apparent only after prolonged use. For example, you can’t nest more than one collection on a page. Within a collection, the maximum number of nested collection items is five. The CMS is quite basic; there’s no way to organize content into sections or tabs, which makes it harder for clients to manage when working with a lot of fields. There's no repeater field, despite it being requested 6-7 years ago on Webflow’s wishlist. You need custom code or third-party premium plugins to create simple elements like sliders, pagination, and filters. For instance, all the features that Finsweet provides should be native, in my opinion. The combo class system complicates organization, requiring learning systems like Finsweet Client-First or Saddle.

Don’t get me wrong—Webflow is a great builder with extensive capabilities. But there’s a lot of room for improvement. At Divhunt, we’re learning from these tools, taking inspiration from their strengths, and implementing those features here—and, where possible, enhancing them. Our goal is to become a most complete tool with no limitations. For example, repeaters have existed in WordPress for a decade, yet many platforms lack this functionality. We have it. Similarly, we offer a canvas view and the ability to edit multiple pages at once, similar to Figma, making it easier to spot errors quickly and work efficiently, especially on smaller screens. With this mindset, we are going to be better in hundreds of small things that will make a difference in the end.

Common Ninja: How does Divhunt’s size influence its ability to innovate and adapt quickly to user feedback?

Stefan: This is quite a challenge. We have an amazing coding ecosystem that allows us to build new features quickly, but with a larger team, we could move ten times faster. Right now, we have to prioritize carefully, and unfortunately, user feedback sometimes falls into the non-priority category. My dream is to one day have a few developers dedicated solely to user feedback, addressing even the smallest requests. Even if a feature benefits only a single user, it should be built if it makes a difference.

Common Ninja: How does Divhunt approach SEO optimization, and what features are available to help users stand out?

Stefan: There’s nothing revolutionary here—good SEO results from long-term work, commitment, and thorough research by the website owner. We provide all the tools they need to succeed in the SEO market. However, we do offer one powerful feature that can make a difference: pre-cache pre-rendering at the edge. Simply put, when Google attempts to index a page, the average response time is around 2 seconds. With Divhunt, our pre-caching ensures the page is stored at Google’s nearest data center, reducing response time to less than 100 milliseconds. This improves the crawling budget of search engines, making them more likely to crawl your website more frequently and index it faster.

Common Ninja: What trends in the web design and development industry are you most excited about, and how is Divhunt preparing for them?

Stefan: We are very excited to launch our Membership and e-commerce systems. We believe that we have the potential to be industry leaders with these systems, as current options are very flawed. Other than that, we can’t wait to grow big and see what amazing plugins our community can make.

Common Ninja: Where do you see Divhunt in the next five years, both in terms of product evolution and market reach?

Stefan: We see Divhunt becoming a leader in the industry among professionals — a platform developers and designers think of first when they think of websites. While predicting exact market reach is challenging, we aim to host over 200,000 websites on Divhunt within the next five years. As for the product itself, we envision it as the most complete tool on the market by far.

Conclusion

Divhunt stands as a testament to the dedication and adaptability that can be achieved in a competitive market. While challenges like limited resources and establishing trust persist, the founders’ commitment to continuous improvement and listening to their users fuels the platform's growth. 

With unique features that address gaps left by other tools and plans for further expansion, Divhunt is well-positioned to become a go-to solution for professionals seeking a comprehensive and customizable web development experience. The next phase of Divhunt’s journey promises even more innovation, ensuring it remains at the forefront of web design and development solutions.