Enter your review data across platforms and instantly see your weighted reputation score with actionable insights.
Your business or brand name
Percentage of reviews you respond to
How quickly you typically respond to reviews
Other free tools to help you benchmark and grow your reputation.
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Use Tool →Generate personalized review request emails for any platform.
Use Tool →How It Works
No account needed, no sign-up required. Completely free. Enter your review data across platforms to instantly calculate your weighted reputation score with a full breakdown and recommendations.
Select the platforms where your business has a presence: Google, Yelp, Facebook, Trustpilot, G2, or Capterra. Only enable platforms where you actively collect reviews for the most accurate score.
For each enabled platform, input your average rating (1-5) and total number of reviews. Optionally add your response rate and average response time for bonus points.
See your reputation score instantly on a 0-100 scale, along with a breakdown by platform and actionable recommendations. No sign-up required. Completely free.
The Formula
This free reputation score checker uses a weighted formula that accounts for ratings, review volume, and response behavior. Here is the full breakdown.
Weighted Reputation Score
Score = (Weighted Avg Rating / 5) x 100 + Response Bonus
Example: 4.3 avg across 500 reviews = 86 base + 8 response bonus = 94/100
Weighted Average Rating
Weighted Avg = Sum(Rating x Reviews) / Total Reviews
Example: Google (4.5 x 300) + Yelp (4.0 x 200) = 2,150 / 500 = 4.3
Your reputation score starts with a weighted average of ratings across all enabled platforms. Each platform is weighted by its number of reviews, so a 4.5-star rating backed by 300 Google reviews carries more weight than a 5-star rating from 10 Facebook reviews. This reflects real-world trust dynamics.
The response bonus adds up to 10 points for how actively you engage with reviewers. Responding to a high percentage of reviews within 24 hours signals to both customers and search engines that you take feedback seriously. Businesses that respond to reviews earn 15% more trust from potential customers.
The final score maps to three tiers: 80+ is strong (you are outperforming most competitors), 60-80 is fair (you have clear room for improvement), and below 60 needs immediate attention. Even small improvements in response rate and review volume can move you up a tier quickly.
Industry Benchmarks
Reputation expectations vary by industry. Compare your score against these benchmarks to understand whether your reputation is competitive or needs work.
| Industry | Average Score Range |
|---|---|
| Restaurants | 75 - 85 |
| Healthcare | 70 - 80 |
| SaaS | 75 - 90 |
| E-Commerce | 65 - 80 |
| Legal Services | 70 - 85 |
| Home Services | 70 - 80 |
| Financial Services | 65 - 80 |
| Hospitality | 72 - 85 |
Sources: BrightLocal, ReviewTrackers, 2026/2027 averages.
Platform Comparison
Each review platform serves a different audience and carries different weight in consumer decision-making. Focus your efforts on the platforms that matter most.
| Platform | Audience | Weight | Best For |
|---|---|---|---|
| General consumers | Highest | All industries, especially local businesses | |
| Yelp | Local consumers | High | Restaurants, home services, healthcare |
| Social media users | Medium | Retail, hospitality, local services | |
| Trustpilot | Online shoppers | High | E-Commerce, SaaS, online services |
| G2 | Software buyers | Very High | SaaS, enterprise software, tech services |
| Capterra | Software buyers | Very High | SaaS, business tools, IT solutions |
Sources: BrightLocal, G2, Trustpilot, 2026/2027 data.
Common Reputation Mistakes
Most reputation problems are not caused by bad products. They are caused by how businesses handle feedback and visibility. These mistakes drain trust faster than any negative review.
Ignoring negative reviews sends a clear message: you do not care about customer problems. Potential customers read responses just as carefully as they read the reviews themselves. An unaddressed complaint becomes permanent proof of poor service.
Responding to negative reviews increases trust by 45%Responding to reviews days or weeks after they are posted signals indifference. Customers expect timely acknowledgment. Slow responses reduce the chance of winning back unhappy customers and discourage others from leaving feedback.
Responses within 24 hours improve reputation scores by 15%Having a 4.8 on Google but a 3.2 on Yelp raises red flags for savvy consumers who cross-reference. Inconsistent ratings suggest your quality varies or that your reviews are not organic. Aim for consistency across all platforms.
Consistent ratings across platforms increase trust by 30%Platforms are getting better at detecting fake reviews, and consumers are too. Getting caught with fake reviews leads to penalties, filtering, and permanent trust damage that is nearly impossible to recover from.
Fake review detection has improved 60% since 2024Happy customers rarely leave reviews on their own. If you do not actively ask for feedback, your review profile becomes dominated by unhappy customers who are naturally more motivated to share their experience.
Simply asking increases review volume by 35%Relying on a single review platform makes your reputation fragile. If that platform changes its algorithm or your profile gets flagged, you lose your entire reputation overnight. Spread your reviews across multiple platforms.
Multi-platform presence increases customer reach by 40%Improve Your Reputation
These strategies help you build, protect, and showcase your online reputation. All CommonNinja widgets mentioned below are free to start.
Make it a policy to respond to every review, positive and negative, within 24 hours. Thank happy customers by name, acknowledge complaints with empathy, and explain what you are doing to fix issues. Consistent responsiveness builds trust faster than any marketing campaign.
Your best reviews should be visible to every website visitor, not buried on third-party platforms. Showcase testimonials on your homepage, product pages, and landing pages to reinforce your reputation at the moment visitors are making decisions.
Try free Testimonials widget →Display your aggregate star rating from Google, Trustpilot, or other platforms as a badge on your website. Review badges provide instant social proof and signal that your reputation is verified by a trusted third party.
Try free Reviews Badge widget →Trust badges, security seals, and certification logos placed near CTAs and checkout forms reduce anxiety and increase conversions. Customers need reassurance, especially when making a purchase or sharing personal information.
Try free Trust Badges widget →Use on-site feedback popups to catch dissatisfied customers before they leave a negative public review. A simple feedback form gives unhappy customers a private channel to voice concerns, giving you the chance to resolve problems first.
Try free Feedback Popup widget →Timing matters. Ask for reviews after a positive interaction: after a successful delivery, a resolved support ticket, or a completed onboarding. Customers are most likely to leave positive reviews when they are at peak satisfaction.
Set up alerts for new reviews on every platform. A negative review that goes unnoticed for weeks does more damage than one you address the same day. Weekly monitoring ensures nothing slips through the cracks.
A negative review handled well can become your strongest trust signal. Respond publicly, resolve the issue, and follow up. Potential customers who see a negative review followed by a thoughtful resolution often trust you more than if the review never existed.
Reputation Metrics Glossary
Different reputation metrics answer different questions about your brand health. Here is how they compare and when to use each one.
| Metric | Definition | Formula | When to Use |
|---|---|---|---|
| Reputation Score | A weighted composite score (0-100) that combines ratings, review volume, and response metrics across multiple platforms into a single reputation indicator. | (Weighted Avg Rating / 5) x 100 + Response Bonus | Tracking overall reputation health across all platforms |
| NPS (Net Promoter Score) | Measures customer loyalty by asking how likely customers are to recommend you. Ranges from -100 to +100 based on promoters minus detractors. | %Promoters - %Detractors | Measuring customer loyalty and predicting growth potential |
| CSAT (Customer Satisfaction Score) | Measures satisfaction with a specific interaction or experience. Typically uses a 1-5 scale and reports the percentage of satisfied responses. | (Satisfied Responses / Total Responses) x 100 | Evaluating satisfaction with individual touchpoints |
| Review Velocity | The rate at which new reviews are posted over a given period. Higher velocity signals an active, growing customer base and keeps your profile fresh. | New Reviews / Time Period | Monitoring review growth trends and profile freshness |
| Response Rate | The percentage of reviews you respond to. A high response rate signals that you value customer feedback and actively engage with your audience. | (Reviews Responded / Total Reviews) x 100 | Measuring review engagement and customer care visibility |
From the Blog
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