How to add FAQ to a Netlify CMS website

Embed FAQ on Netlify CMS

01

Create a FAQ plugin for Netlify CMS on Common Ninja

First, create a Netlify CMS FAQ plugin on Common Ninja. On the plugins catalog, find the FAQ and enter the Editor.

02

Save the FAQ plugin

When you're done creating the FAQ plugin, click on the Save Changes button at the right top corner of the editor. If you don't have an account on Common Ninja, you'll have to register first.

03

Copy the FAQ Embed Code

When you're ready to add the FAQ plugin to your Netlify CMS website, click the Add To Website button at the top bar of the Editor. On the window that opens, click the Copy Icon to copy the plugin embed code. In the next steps, you will paste this code into your Netlify CMS website.

04

Paste the code to your Netlify CMS website’s HTML field.

Next, go to your Netlify CMS website editor and find the HTML field. It is most likely in the form of an HTML/Code widget or module which you can find on the Netlify CMS’s editor. Add it to your page, and paste the FAQ Embed Code you’ve copied before to the HTML field. Save and update, and that’s it, you should have Common Ninja’s FAQ plugin on your Netlify CMS website.

05

Alternative Method 1: Through the HTML option in the text’s editing area.

If you can't find the HTML/Code widget or module, there's another way to put Common Ninja’s FAQ plugin on your Netlify CMS plugin. You can just add the code to a special HTML section in the text editor.

06

Alternative Method 2: Add it directly to your Netlify CMS website’s HTML code.

If you're having trouble finding a widget or a special part in your text editor where you can add the Embed Code, you can try a different way to add the FAQ plugin to your Netlify CMS website. You can do this by putting it straight into your Netlify CMS website's HTML code.

Why Use This Widget

Use the FAQ widget when the same questions keep appearing in chat, email, or calls. Instead of answering them one by one, you can turn them into a structured section that anticipates doubts before they become friction. Visitors can expand the topics that interest them and ignore the rest, which keeps the page compact and focused. This is useful on pricing pages, product pages, checkout pages, and onboarding flows where clarity directly affects conversions. A good FAQ can address objections, explain policies, and show that you understand your customers’ concerns. Over time, this reduces support volume and gives users a sense of transparency and reliability.

This tutorial was written by the Common Ninja product team, creators of interactive, no-code widgets for Netlify CMS website. Common Ninja helps over 500,000 users build engaging online experiences without coding.