How to add YouTube Feed to a Shift4Shop store

Embed YouTube Feed on Shift4Shop

01

Create a YouTube Feed app for Shift4Shop on Common Ninja

First, create a Shift4Shop YouTube Feed app on Common Ninja. On the apps catalog, find the YouTube Feed and enter the Editor.

02

Save the YouTube Feed app

When you're done creating the YouTube Feed app, click on the Save Changes button at the right top corner of the editor. If you don't have an account on Common Ninja, you'll have to register first.

03

Copy the YouTube Feed Embed Code

When you're ready to add the YouTube Feed app to your Shift4Shop store, click the Add To Website button at the top bar of the Editor. On the window that opens, click the Copy Icon to copy the app embed code. In the next steps, you will paste this code into your Shift4Shop store.

04

Paste the code to your Shift4Shop website’s HTML field.

Next, go to your Shift4Shop store editor and find the HTML field. It is most likely in the form of an HTML/Code widget or module which you can find on the Shift4Shop’s editor. Add it to your page, and paste the YouTube Feed Embed Code you’ve copied before to the HTML field. Save and update, and that’s it, you should have Common Ninja’s YouTube Feed app on your Shift4Shop store.

05

Alternative Method 1: Through the HTML option in the text’s editing area.

If you can't find the HTML/Code widget or module, there's another way to put Common Ninja’s YouTube Feed app on your Shift4Shop app. You can just add the code to a special HTML section in the text editor.

06

Alternative Method 2: Add it directly to your Shift4Shop store’s HTML code.

If you're having trouble finding a widget or a special part in your text editor where you can add the Embed Code, you can try a different way to add the YouTube Feed app to your Shift4Shop store. You can do this by putting it straight into your Shift4Shop store's HTML code.

Why Use This Widget

Use the YouTube Feed widget when your YouTube channel is a key asset and you want that content to drive engagement on your own site. The feed displays your latest videos automatically, so visitors always see fresh uploads without you rebuilding sections. This is perfect for tutorials, interviews, product demos, and ongoing series. Structured previews help users scan quickly and choose what to watch, which increases play rates. Keeping the viewing experience embedded reduces distractions and lets you pair videos with clear next steps like signups or product links. A strong YouTube feed also signals consistency and authority because visitors see a steady stream of real content rather than a static showcase.

This tutorial was written by the Common Ninja product team, creators of interactive, no-code widgets for Shift4Shop store. Common Ninja helps over 500,000 users build engaging online experiences without coding.