Free Person Schema Generator
Generate valid Person JSON-LD structured data for author bios, team pages, and staff profiles. Add job title, employer, expertise, and social profiles, then copy the markup. Free, no sign-up required.
Build Your Person Schema
IdentityWho this person is. Match the details to what the page actually says.
The person's full name as it appears on the page. Required for valid Person markup.
A byline, pen name, or professional form of the name.
A couple of sentences. Say what they do and what they are known for.
A real headshot, at least 1200px wide where possible.
The page this markup lives on, usually their bio page.
Contact (optional)Only add details this person is happy to publish.
Employer (optional)The business or practice this person works for.
Location (optional)Where this person is based. City level is usually enough.
Expertise (optional)What this person actually knows about. One topic per row.
The school, college, or university they trained at.
Awards (optional)Real, verifiable recognition only. One per row.
Profiles (optional)Links to the same person elsewhere: LinkedIn, X, a professional register, a personal site.
Enter the person's name above and your JSON-LD will build here automatically.
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person"
}
</script>How to add it to your site
- Copy the code above.
- Paste it inside the
<head>section of that person's bio page. Give each person their own block on their own page. - Validate it with the Google Rich Results Test or the Schema.org Validator.
- Deploy, then request indexing in Google Search Console to speed things up.
Build better bio pages around your schema
Structured data tells search engines who this person is. These free widgets convince the visitor reading the page.
Testimonials Slider
Put client praise right next to the bio. Words from real customers do more for credibility than any self-description.
Instagram Feed
Pull your latest posts onto the page so visitors see current work, not a bio written two years ago.
Contact Form
Let people reach the right person directly, without hunting for an email address.
Image Gallery
Show a portfolio, case studies, or headshots in a clean gallery that loads fast on any device.
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Use Tool →How It Works
How to use this free person schema generator
No account needed, no sign-up, completely free. Fill in the bio details, and valid JSON-LD structured data builds live, ready to copy into your page.
Add the identity details
Enter the full name, job title, a short bio, a real headshot, and the URL of the bio page this markup will live on.
Add employer, expertise, and profiles
Connect the person to the business they work for, list what they genuinely know about, and link their LinkedIn or professional register profiles. Everything you type builds the markup live.
Copy and validate
Copy the generated JSON-LD, paste it into the head of the bio page, and confirm it with the Google Rich Results Test. No sign-up, completely free.
The Basics
What is person schema, and why does it matter?
Search engines read your team page, but structured data tells them exactly who they are looking at: which person, what role, what they know, and who they work for.
The idea
A real person's details → schema.org vocabulary → JSON-LD in your <head>
Result: a named, described individual rather than an anonymous byline
Person schema is structured data that describes an individual using the shared schema.org vocabulary. Instead of hoping Google works out from your HTML that a heading is a name and the paragraph beneath it is a bio, you state the name, role, employer, and expertise explicitly in a format built for machines to read.
The recommended format is JSON-LD: a small block of JSON placed in the head of the page. It lives separately from your visible content, so it is easy to add without touching your design. It is most useful on author bios, team pages, and profiles for named professionals whom customers choose to work with personally.
Structured data does not guarantee rankings or rich results, and Person markup is not itself a ranking factor. What it does is make the people behind your content and your service unambiguous to search engines and to the AI assistants summarizing them.
Where To Use It
Three pages that earn their Person markup
Person schema pays off wherever a real, named individual matters to the reader's decision. Here are the three cases worth doing properly.
| Use case | What it does | Where it goes | Value |
|---|---|---|---|
| Author bio | Attaches a real, described person to the content they wrote, rather than an anonymous byline. | Blog posts, guides, and anything with an author. | Common |
| Team page | Describes each member of staff with their job title, expertise, and employer. | About and team pages, one block per person page. | Common |
| Practitioner profile | Identifies a named professional with credentials, training, and the practice they work at. | Dentists, therapists, lawyers, consultants. | High value |
Based on the schema.org Person type and its documented properties, 2026.
What It Can Unlock
What person schema can do for you
Structured data helps search engines understand the people behind your business. Search features are never guaranteed, but the clarity is worth having.
A named, described person
Explicit Person markup states who someone is, rather than leaving search engines to infer a name from a page heading.
Credentials made readable
Job title, training, and expertise become machine-readable rather than buried in a paragraph of prose.
Profiles tied together
Linking LinkedIn, X, or a professional register with sameAs helps confirm those profiles describe the same person.
Connected to the business
The worksFor property links a person to their organization, tying your team page to your business markup.
Clearer authorship signals
Pairing Person markup with Article markup makes it explicit who wrote a piece, which supports experience and expertise signals.
AI answer clarity
When an AI assistant summarizes who does what at your business, structured data makes the details easier to read and attribute.
Avoid These
Six person schema mistakes that cause problems
Structured data helps only when it is accurate and valid. Steer clear of these common errors.
One shared block for the whole team
A single Person block cannot describe five people. Give each person their own page and their own markup, or the data describes nobody accurately.
One person per blockInflating job titles or expertise
Only list credentials, awards, and expertise the person genuinely has. Inflated claims are a guidelines problem, and they are easy to check.
Claim only what is trueA stock photo headshot
The image should be the actual person. A stock portrait attached to a named professional misrepresents who visitors will deal with.
Use a real photosameAs links that are not theirs
Only link profiles that genuinely belong to this person. A company LinkedIn page is not the same entity as an employee.
Link the right profilesPublishing contact details without consent
Email and phone in markup are public. Ask the person before adding them, and leave them out if there is any doubt.
Ask before publishingNever validating
Always run your markup through the Rich Results Test and the Schema.org Validator. A single syntax slip can invalidate the whole block.
Validate before you shipGet More From It
6 tips for effective person markup
Practical ways to make your schema work harder. All CommonNinja widgets mentioned are free to start.
Give every person their own page
Person markup works best on a dedicated bio page. If your whole team shares one page, the markup can only really describe one of them.
Pair it with Article markup for authors
On a blog post, reference the author as a Person inside your Article markup. It connects the content to a real, described writer.
Let clients vouch for the person
Schema states the credentials; testimonials prove them. Put real client words on the same page as the bio.
Try the Testimonials widget →Be specific with expertise
Pediatric nutrition says far more than health. Narrow topics in knowsAbout describe a specialist; broad ones describe nobody in particular.
Link the professional register
For regulated professions, a link to the official register or licensing body is one of the strongest sameAs links you can add.
Keep bios current
When someone changes role or leaves, update or remove the markup. Stale team data is a slow, quiet credibility leak.
Glossary
Key person schema fields
A quick reference for the properties behind person markup.
| Field | Definition | Example | When It Matters |
|---|---|---|---|
| name | The person’s full name, matching what the page shows. This is the anchor for everything else. | Jane Doe | Every person you mark up |
| jobTitle | What they do, stated as a role rather than a description of duties. | Registered Dietitian | Team, staff, and author pages |
| worksFor | The organization employing them, as a nested Organization. Ties a person to your business markup. | Organization + name | Anyone employed by the business |
| knowsAbout | Subjects this person genuinely has expertise in. Be specific: narrow topics say more than broad ones. | Pediatric nutrition | Specialists and authors |
| alumniOf | Where they trained, as an EducationalOrganization. Useful for regulated and credentialed professions. | University of Toronto | Practitioners with formal training |
| sameAs | Links to the same person elsewhere, which helps confirm those profiles are all the same individual. | LinkedIn profile URL | Anyone with public profiles |
| image | A real photograph of the person, ideally a proper headshot rather than a stock portrait. | https://.../jane.jpg | Every person you mark up |
From the Blog
Further reading on authorship and structured data
Go deeper on building credibility and making your content easier for search engines to understand.
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