Free Service Schema Generator
Generate valid Service JSON-LD structured data for each service you offer. Add the provider, service area, pricing, and a catalog of sub-services, then copy the markup. Free, no sign-up required.
Build Your Service Schema
The serviceWhat you are offering on this page. Mark up one service per page.
What a customer would call it. Required for valid Service markup.
The category of work in plain words. Free text, so use the term customers search for.
Who provides itThe business behind the service. This links the service to your company.
Pick the most specific type that fits your business, the same one you use in your local business markup.
Use exactly the same name as your local business markup and Google Business Profile.
Where you offer itThe towns, cities, or regions this service covers. One per row.
Pricing (optional)Only publish a price you will honor. A range is usually safer for custom work.
Leave this on quote on request if every job is priced individually.
Sub-services (optional)If this service breaks into smaller jobs, list them as a catalog.
Enter your service name above and your JSON-LD will build here automatically.
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service"
}
</script>How to add it to your site
- Copy the code above.
- Paste it inside the
<head>section of that service page. Give each service its own page and its own block. - Validate it with the Google Rich Results Test or the Schema.org Validator.
- Keep the provider name identical to your local business markup, then request indexing in Google Search Console.
Build better service pages around your schema
Structured data explains the service to search engines. These free widgets convince the customer to book it.
Google Reviews
Show real Google reviews for this service so the person reading the page can see it has worked for others.
Testimonials Slider
Put a client quote about this exact service next to the description. Specific praise beats generic praise.
FAQ
Answer the questions people ask before booking, on the page, so they do not have to call to find out.
Contact Form
Let people request a quote for this service in a few taps, with the details you need to price it.
Explore More Free Tools
Other free tools to help you optimize and grow.
Free Local Business Schema Generator
Generate LocalBusiness JSON-LD with address, opening hours, and service area.
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Generate Person JSON-LD for team, author, and staff bios with job title and profiles.
Use Tool →Free FAQ Schema Generator
Generate valid FAQ Page JSON-LD structured data to earn FAQ rich results.
Use Tool →Free Website Schema Generator
Generate Organization, WebSite, and LocalBusiness JSON-LD structured data for your whole site.
Use Tool →Free Product Schema Generator
Generate Product JSON-LD with price, availability, and ratings for rich results.
Use Tool →Free Meta Tag Generator
Generate title, description, and social meta tags for any page in seconds.
Use Tool →How It Works
How to use this free service schema generator
No account needed, no sign-up, completely free. Fill in your service details, and valid JSON-LD structured data builds live, ready to copy into your page.
Describe the service
Name the service the way a customer would, add the service type in plain words, and write a short description of what the job actually involves.
Add the provider, area, and price
Link the business that performs the work, list the towns you cover, and add a fixed price or a range if you publish one. Everything you type builds the markup live.
Copy and validate
Copy the generated JSON-LD, paste it into the head of the service page, and confirm it with the Google Rich Results Test. No sign-up, completely free.
The Basics
What is service schema, and why does it matter?
Search engines read your service page, but structured data tells them exactly what they are looking at: which service, who performs it, where, and roughly what it costs.
The idea
One service's details → schema.org vocabulary → JSON-LD in your <head>
Result: a distinct, described service rather than one page listing everything
Service schema is structured data that describes work you perform, using the shared schema.org vocabulary. It is the counterpart to Product markup: Product is for a physical item you sell, Service is for a job you do. For service businesses, it is the type that actually fits what you offer.
The recommended format is JSON-LD: a small block of JSON placed in the head of the page. It lives separately from your visible content, so it is easy to add without touching your design. Service markup works best alongside LocalBusiness markup: the business block says who you are, and each service block says what you do and where you do it.
Structured data does not guarantee rankings or rich results. Google does not currently show a dedicated rich result for Service. What it does is make each of your services unambiguous to search engines and to AI assistants, which increasingly answer questions about who does what in a given area.
Pricing Choices
No price, fixed price, or a range
Pricing is optional, and how you handle it is a judgement call. Here is what each option actually commits you to.
| Option | What it does | When to use | Risk |
|---|---|---|---|
| No price | No Offer is added at all. The markup describes the service without committing to a number. | Custom work priced per job after a site visit. | Safest |
| Fixed price | Adds an Offer with a single price and currency. Clear, but you are held to it. | Standardized jobs with a genuine flat rate. | Specific |
| Price range | Adds a PriceSpecification with a minimum and maximum, so the number is honest about variation. | Jobs that vary by size, access, or materials. | Flexible |
Based on the schema.org Service, Offer, and PriceSpecification types, 2026.
What It Can Unlock
What service schema can do for you
Structured data helps search engines understand each service you offer. Search features are never guaranteed, but the clarity compounds across your pages.
Each service understood on its own
Separate Service markup per page means search engines see distinct services rather than one blurry list of everything you do.
Service area made explicit
areaServed states the towns and regions you cover, which matters when you travel to customers rather than trading from a shopfront.
Tied to the business behind it
The provider property links each service to your business, so your service pages and location markup describe one connected entity.
Honest pricing signals
A fixed price or a range gives searchers a sense of cost, and a range keeps it truthful when jobs genuinely vary.
Sub-services listed clearly
A catalog breaks a broad service into the individual jobs it covers, which describes your offer far more precisely.
AI answer clarity
When an AI assistant is asked who does this kind of work nearby, structured service data is easier to read and cite accurately.
Avoid These
Six service schema mistakes that cause problems
Structured data helps only when it is accurate and valid. Steer clear of these common errors.
One page listing every service
A single page covering fifteen services cannot carry meaningful markup for any of them. Give each real service its own page and its own block.
One service per pagePublishing a price you will not honor
A price in your markup is a public claim. If jobs genuinely vary, use a range or no price at all rather than a number you will renegotiate.
Only publish real pricesProvider name that does not match
The provider name should be identical to your local business markup and your Google Business Profile. Small differences split one business into two.
Keep the name consistentClaiming an unrealistic service area
Listing fifty towns you would not actually drive to is not a coverage strategy. List the areas you genuinely serve.
Be honest about coverageConfusing Service with Product
Service is for work you perform. Product is for a physical item you sell. Using Product for labour invites errors and misdescribes what you offer.
Match type to offerNever validating
Always run your markup through the Rich Results Test and the Schema.org Validator. A single syntax slip can invalidate the whole block.
Validate before you shipGet More From It
6 tips for effective service markup
Practical ways to make your schema work harder. All CommonNinja widgets mentioned are free to start.
Build a page per service
Service markup and good local SEO want the same thing: a real page for each service, with real content on it. The markup is the easy half.
Reuse your provider details exactly
Copy the business name, phone, and type from your local business markup, character for character. Consistency is the entire point of the provider link.
Answer booking questions on the page
Most people have two or three questions before they book. Answer them on the service page, and pair the answers with FAQ markup.
Try the FAQ widget →Show proof for this specific service
A review about the exact job on the page beats a generic five-star average. Put real reviews where the decision happens.
Try the Google Reviews widget →Use a range when jobs vary
A from-and-to range is more useful to a searcher than silence and more honest than a fixed price you will not hold to.
Break big services into a catalog
If a service covers several distinct jobs, list them with hasOfferCatalog. It describes your offer more precisely without inventing extra pages.
Glossary
Key service schema fields
A quick reference for the properties behind service markup.
| Field | Definition | Example | When It Matters |
|---|---|---|---|
| name | The service as a customer would name it. This is the anchor for the whole block. | Emergency Electrical Repair | Every service you mark up |
| serviceType | The category of work in plain words. Free text, so use the phrase people actually search for. | Electrical repair | Every service you mark up |
| provider | The business performing the service, as a nested LocalBusiness or Organization. Ties the service to your company. | Electrician + name | Every service you mark up |
| areaServed | The places this service covers. Essential for mobile trades that travel to the customer. | Columbia, MO | Any service with a travel radius |
| offers | Pricing, as either a fixed price or a PriceSpecification with a minimum and maximum. Optional. | Offer + price | Services with published pricing |
| hasOfferCatalog | A list of the individual jobs this service covers, each as a nested Service inside an Offer. | OfferCatalog | Broad services with sub-services |
From the Blog
Further reading on service pages and structured data
Go deeper on winning local service customers and making your content easier for search engines to understand.
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