Free Product Schema Generator
Generate valid Product JSON-LD structured data for your store, with offers, price, availability, and ratings. Fill in your details and copy the markup. Free, no sign-up required.
Build Your Product Schema
Product basicsThe core details of the product you are marking up.
The exact product name as it appears on the page. Required.
The canonical URL of the product page. Used as the top-level URL and inside the offer.
Your internal stock-keeping unit for this product.
The brand this product belongs to. Adds a Brand object.
ImagesUse high-resolution product images (at least 1200px wide). Multiple angles help rich results.
Price & availabilityThe offer for this product. Powers price and availability in search.
The number only, no currency symbol.
The 3-letter ISO code, such as USD, EUR, or GBP.
Rating (optional)An aggregate rating built from real reviews shown on the page.
Enter your product name and product page URL above and your JSON-LD will build here automatically.
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>How to add it to your site
- Copy the code above.
- Paste it inside the
<head>section of the product page (or your product template). - Validate it with the Google Rich Results Test or the Schema.org Validator.
- Deploy, then request indexing in Google Search Console to speed things up.
Build better product pages around your schema
Structured data tells search engines what your product is. These free widgets make the page better for shoppers.
Comparison Tables
Lay out specs, prices, and features side by side so shoppers can compare products at a glance. A clear on-page comparison backs up the data in your schema.
Testimonials Slider
Show real customer quotes right on the product page. Genuine social proof supports the same trust signals your review markup sends.
Image Carousel
Display every product angle in a swipeable gallery. Rich visuals give shoppers the detail your schema image field points to.
Countdown
Add urgency to a sale or launch with a live countdown. It nudges shoppers to act on the offer your markup describes.
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Use Tool →How It Works
How to use this free product schema generator
No account needed, no sign-up, completely free. Fill in your product details, and valid JSON-LD structured data builds live, ready to copy into your page.
Enter your product details
Add the product name, page URL, description, and a high-resolution image. Include the SKU and brand if you have them. The product name is the one field you must fill in.
Add price, availability, and ratings
Turn on the offer to set price, currency, and stock status, and add a price-valid-until date if you run promotions. Add an aggregate rating only when real reviews are shown on the page. Everything you type builds the markup live, with no empty fields left in.
Copy and validate
Copy the generated JSON-LD, paste it into the head of your product page, and confirm it with the Google Rich Results Test. No sign-up, completely free.
The Basics
What is product schema, and why does it matter?
Search engines read your product pages, but structured data tells them exactly what they are looking at: the product name, its price, whether it is in stock, and how it is rated.
The idea
Your product details → schema.org vocabulary → JSON-LD in your <head>
Result: search engines understand your product as data, not just text
Product schema is structured data that describes a single item for sale using the shared schema.org vocabulary. Instead of hoping Google infers the name, price, and stock status from your HTML, you state them explicitly in a format built for machines to read.
The recommended format is JSON-LD: a small block of JSON placed in the head of the page. It lives separately from your visible content, so it is easy to add without touching your design. This generator builds the Product type with a nested Offer for price and availability, a Brand, and an optional AggregateRating for reviews.
Structured data does not guarantee rankings or rich results, but it makes your product unambiguous to search engines and to the AI assistants that increasingly help people shop. Clear data means your listing is easier to represent, and cite, correctly.
Product Fields
The fields this generator creates
The Product type and the properties that matter most. Here is what each one does and when to use it.
| Field | What it does | When to use | Role |
|---|---|---|---|
| name | The product name, exactly as it appears on the page. The one required field. | Every product you mark up. | Required |
| offers | An Offer with price, currency, and availability. Powers price and stock status in search. | Any product a shopper can buy. | Recommended |
| image | One or more high-resolution product images that Google can show alongside the listing. | Every product page. | Recommended |
| aggregateRating | A rating score and review count summarizing real reviews shown on the page. | Products with genuine on-page reviews only. | Optional |
| brand | The brand the product belongs to, added as a Brand object. | Branded products. | Optional |
Based on the schema.org Product type and Google Search structured data guidelines, 2026.
What It Can Unlock
What product schema can do for you
Structured data makes your products eligible for search features and helps machines understand your listing. Eligibility is never guaranteed, but the groundwork matters.
Price in search
A valid Offer lets Google show your price directly in the listing, so shoppers see it before they click.
Availability status
Stock status in your markup can surface an in-stock or out-of-stock label, setting expectations before the click.
Star ratings
An aggregate rating from real reviews can earn review stars in the listing, which help your result stand out.
Merchant listing eligibility
Complete product data with offers and availability supports eligibility for Google merchant listing experiences.
Image in results
A high-resolution image in your markup gives Google a clear candidate to show alongside your product.
AI shopping clarity
Structured product data makes your listing easier for AI answer engines to read, compare, and cite accurately.
Avoid These
Six product schema mistakes that cause problems
Structured data helps only when it is accurate and valid. Steer clear of these common errors, and never fake ratings or prices.
Name that does not match
The product name in your schema must match the visible product name on the page. A mismatched or keyword-stuffed name violates Google guidelines.
Match the visible nameFaking ratings or reviews
Never invent a rating or review count, and never show ratings that are not visible on the page. Fake review markup can trigger a manual action.
Never fake ratingsWrong or stale price
The price in your schema must match the price on the page and stay current. A mismatched or outdated price can get your markup ignored.
Keep the price accurateMissing availability
Leaving out availability, or listing the wrong status, means shoppers can see stock information that does not reflect reality.
Set honest availabilityLow-resolution or missing image
Google recommends high-resolution images. A tiny image, or none at all, weakens your eligibility for rich results.
Use images 1200px+ wideNever validating
Always run your markup through the Rich Results Test and Schema.org Validator. A single syntax slip can invalidate the whole block.
Validate before you shipGet More From It
6 tips for effective product markup
Practical ways to make your schema work harder. All CommonNinja widgets mentioned are free to start.
Put the markup on the product page
Product schema belongs in the head of the individual product page, not your homepage. Add it to your product template so every product gets it automatically.
Pair it with site-wide schema
Product markup describes one item. Your Organization and WebSite schema describes the whole store. Use both. Our free Website Schema Generator builds the site-wide part.
Try the Website Schema Generator →Keep price and stock in sync
When you change a price or sell out, update the markup too. Prices and availability in your schema must match what shoppers see on the page.
Show reviews on the page before marking them up
Only add an aggregate rating when real reviews are visible on the product page. Testimonials on the page back up the rating your schema reports.
Try the Testimonials widget →Add a price-valid-until date for sales
When you run a promotion, set priceValidUntil so search engines know when the sale price expires. It keeps your offer honest and current.
Validate after every change
Re-run the Rich Results Test whenever you edit your markup or redesign the product template. It catches errors before Google does.
Glossary
Key product schema fields
A quick reference for the properties behind product markup.
| Field | Definition | Example | When It Matters |
|---|---|---|---|
| name | The product name. It must match the visible name on the page and is the one required Product field. | Executive Office Chair | Every product you mark up |
| offers | An Offer object holding price, priceCurrency, and availability. Powers the price and stock shown in search. | Offer + price | Any shoppable product |
| availability | The stock status, as a schema.org URL such as InStock or OutOfStock. Tells shoppers whether they can buy now. | schema.org/InStock | Every offer |
| aggregateRating | A summary of real reviews shown on the page, with a ratingValue and reviewCount. Never invent these numbers. | 4.6 from 128 | Products with on-page reviews |
| brand | The brand the product belongs to, added as a Brand object with a name. | Brand + name | Branded products |
From the Blog
Further reading on ecommerce and structured data
Go deeper on product SEO and making your store easier for search engines to understand.
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