How to add WordPress Feed to a Shift4Shop store

Embed WordPress Feed on Shift4Shop

01

Create a WordPress Feed app for Shift4Shop on Common Ninja

First, create a Shift4Shop WordPress Feed app on Common Ninja. On the apps catalog, find the WordPress Feed and enter the Editor.

02

Save the WordPress Feed app

When you're done creating the WordPress Feed app, click on the Save Changes button at the right top corner of the editor. If you don't have an account on Common Ninja, you'll have to register first.

03

Copy the WordPress Feed Embed Code

When you're ready to add the WordPress Feed app to your Shift4Shop store, click the Add To Website button at the top bar of the Editor. On the window that opens, click the Copy Icon to copy the app embed code. In the next steps, you will paste this code into your Shift4Shop store.

04

Paste the code to your Shift4Shop website’s HTML field.

Next, go to your Shift4Shop store editor and find the HTML field. It is most likely in the form of an HTML/Code widget or module which you can find on the Shift4Shop’s editor. Add it to your page, and paste the WordPress Feed Embed Code you’ve copied before to the HTML field. Save and update, and that’s it, you should have Common Ninja’s WordPress Feed app on your Shift4Shop store.

05

Alternative Method 1: Through the HTML option in the text’s editing area.

If you can't find the HTML/Code widget or module, there's another way to put Common Ninja’s WordPress Feed app on your Shift4Shop app. You can just add the code to a special HTML section in the text editor.

06

Alternative Method 2: Add it directly to your Shift4Shop store’s HTML code.

If you're having trouble finding a widget or a special part in your text editor where you can add the Embed Code, you can try a different way to add the WordPress Feed app to your Shift4Shop store. You can do this by putting it straight into your Shift4Shop store's HTML code.

Why Use This Widget

Use the WordPress Feed widget when your site relies on WordPress content and you want to surface recent posts in a clean, auto updating section. Many visitors arrive through one page and never see the rest of your blog, so a feed helps them discover new articles without searching. It is ideal for homepages, category pages, or sidebars where you want a steady stream of fresh material. Auto updates keep the site feeling alive and reduce maintenance time. With a structured layout for titles and snippets, visitors can scan quickly, click into what interests them, and stay engaged longer. The feed also supports internal linking, which helps overall site navigation.

This tutorial was written by the Common Ninja product team, creators of interactive, no-code widgets for Shift4Shop store. Common Ninja helps over 500,000 users build engaging online experiences without coding.