How to add Comparison Tables to a Unbounce landing page

Embed Comparison Tables on Unbounce

01

Create a Comparison Tables integration for Unbounce on Common Ninja

First, create a Unbounce Comparison Tables integration on Common Ninja. On the integrations catalog, find the Comparison Tables and enter the Editor.

02

Save the Comparison Tables integration

When you're done creating the Comparison Tables integration, click on the Save Changes button at the right top corner of the editor. If you don't have an account on Common Ninja, you'll have to register first.

03

Copy the Comparison Tables Embed Code

When you're ready to add the Comparison Tables integration to your Unbounce landing page, click the Add To Website button at the top bar of the Editor. On the window that opens, click the Copy Icon to copy the integration embed code. In the next steps, you will paste this code into your Unbounce landing page.

04

Paste the code to your Unbounce website’s HTML field.

Next, go to your Unbounce landing page editor and find the HTML field. It is most likely in the form of an HTML/Code widget or module which you can find on the Unbounce’s editor. Add it to your page, and paste the Comparison Tables Embed Code you’ve copied before to the HTML field. Save and update, and that’s it, you should have Common Ninja’s Comparison Tables integration on your Unbounce landing page.

05

Alternative Method 1: Through the HTML option in the text’s editing area.

If you can't find the HTML/Code widget or module, there's another way to put Common Ninja’s Comparison Tables integration on your Unbounce integration. You can just add the code to a special HTML section in the text editor.

06

Alternative Method 2: Add it directly to your Unbounce landing page’s HTML code.

If you're having trouble finding a widget or a special part in your text editor where you can add the Embed Code, you can try a different way to add the Comparison Tables integration to your Unbounce landing page. You can do this by putting it straight into your Unbounce landing page's HTML code.

Why Use This Widget

Use the Comparison Tables widget when visitors need to choose between similar options and you want them to feel confident about their choice. Instead of letting them guess or open multiple tabs, you can list features, specs, or benefits in a single, aligned view. This works for product lines, plans, bundles, tools, or even competitors you want to benchmark against. Visitors can scan rows to see what changes from column to column and identify the option that fits their needs. A clear comparison reduces analysis fatigue, cuts decision time, and supports honest, transparent communication about what each option is designed to do.

This tutorial was written by the Common Ninja product team, creators of interactive, no-code widgets for Unbounce landing page. Common Ninja helps over 500,000 users build engaging online experiences without coding.