How to add G2 Reviews to a Shopify store

Embed G2 Reviews on Shopify

01

Create a G2 Reviews app for Shopify on Common Ninja

First, create a Shopify G2 Reviews app on Common Ninja. On the apps catalog, find the G2 Reviews and enter the Editor.

02

Save the G2 Reviews app

When you're done creating the G2 Reviews app, click on the Save Changes button at the right top corner of the editor. If you don't have an account on Common Ninja, you'll have to register first.

03

Copy the G2 Reviews Embed Code

When you're ready to add the G2 Reviews app to your Shopify store, click the Add To Website button at the top bar of the Editor. On the window that opens, click the Copy Icon to copy the app embed code. In the next steps, you will paste this code into your Shopify store.

04

Paste the code to your Shopify website’s HTML field.

Next, go to your Shopify store editor and find the HTML field. It is most likely in the form of an HTML/Code widget or module which you can find on the Shopify’s editor. Add it to your page, and paste the G2 Reviews Embed Code you’ve copied before to the HTML field. Save and update, and that’s it, you should have Common Ninja’s G2 Reviews app on your Shopify store.

05

Alternative Method 1: Through the HTML option in the text’s editing area.

If you can't find the HTML/Code widget or module, there's another way to put Common Ninja’s G2 Reviews app on your Shopify app. You can just add the code to a special HTML section in the text editor.

06

Alternative Method 2: Add it directly to your Shopify store’s HTML code.

If you're having trouble finding a widget or a special part in your text editor where you can add the Embed Code, you can try a different way to add the G2 Reviews app to your Shopify store. You can do this by putting it straight into your Shopify store's HTML code.

Why Use This Widget

Use the G2 Reviews widget when you sell B2B software and prospects expect evidence from a neutral review platform before they commit. Buyers often look at G2 to compare solutions, check common pain points, and see how your product performs against alternatives. By bringing G2 ratings and selected quotes onto your site, you make this research easier and keep the narrative in a structured, honest format. It is especially effective on pricing, comparison, and case study pages, where decision makers are weighing risk and fit. Showing strong G2 proof next to your own claims helps align expectations, shorten cycles, and support champions who must justify the choice internally.

This tutorial was written by the Common Ninja product team, creators of interactive, no-code widgets for Shopify store. Common Ninja helps over 500,000 users build engaging online experiences without coding.