Free Brand Kit Generator
Build a one-page brand board in your browser. Set your brand name, palette, and font pairing, then download a clean PNG style guide. Free, no sign-up, and nothing leaves your device.
Build your brand board
4 of 6 colors. Keep 3 to 6 for a balanced palette.
100% in-browser. Your brand name, colors, and fonts are never uploaded to a server. The brand board is drawn on your own device, with no watermark.
Put Your Brand to Work
A brand board is the starting point. These free CommonNinja widgets let you apply those colors and fonts across your actual website.
Logo Slider
Show the logos of clients, partners, or press you have worked with, so your brand borrows their credibility the moment visitors land.
Social Media Links
Collect every social profile into one clean, on-brand set of buttons, so you look consistent wherever people find you.
Testimonials Slider
Turn customer quotes into a polished testimonials section styled with your colors and fonts, building trust on any page.
Contact Form
Give visitors a branded way to reach you. Match the colors from your kit and start collecting messages right away.
Explore More Free Tools
Other free tools to build and polish your brand.
Free Color Palette Generator
Build balanced color palettes for your brand and export the hex codes in one click.
Use Tool →Free Logo Maker
Design a clean, simple logo for your brand and download it, no design skills needed.
Use Tool →Free Business Card Maker
Lay out a professional business card with your brand colors and details in minutes.
Use Tool →Free Favicon Generator
Turn any image into a crisp favicon in every size browsers and devices expect.
Use Tool →How It Works
Build a brand board in three steps
No account, no sign-up, completely free. Everything is drawn in your browser, so your brand details are never uploaded to any server.
Name your brand
Type your brand name and a short tagline. They render live as a wordmark at the top of the board.
Set colors and fonts
Add three to six palette colors and pick a heading and body font from the curated list. Every swatch shows its hex code.
Download your board
Preview it live, then download a high-resolution PNG style guide with one click and share it with your team.
Why It Matters
Why a brand kit matters
A brand is not the logo alone. It is the feeling people get when they see the same colors, fonts, and voice again and again. A brand kit is what keeps all of that consistent.
consistent colors + consistent fonts = instant recognition
When your palette and typography stay the same across your site, your social posts, and your emails, people start to recognize you before they even read your name. That recognition is what a brand kit protects.
For a small business or creator, consistency is a shortcut to looking established. A coherent look signals that you take your work seriously, and it makes every new page or post feel like part of something bigger rather than a one-off.
A brand kit also saves time. Once your colors and fonts are decided and written down, you stop re-deciding them on every project. You, and anyone who works with you, just reach for the board and stay on brand without guessing.
The Essentials
What goes in a brand kit
A brand kit does not have to be huge. These are the core pieces that do most of the work, from the ones you cannot skip to the nice-to-haves.
| Element | What it is | Why it matters |
|---|---|---|
| Logo and wordmark | Your primary logo plus a text-only version of your name | The single most recognizable mark, needed in headers, favicons, and social avatars Essential |
| Color palette | Three to six colors with their exact hex codes | Consistent color is what makes a brand feel like one brand across every page and post Essential |
| Typography | A heading font and a body font, with sizes | A fixed font pairing keeps every page readable and unmistakably yours Essential |
| Tagline | One short line that says what you do or stand for | Gives people the gist of your brand in a single glance Nice to have |
| Logo usage rules | Clear space, minimum size, and what not to do | Stops the logo from being stretched, recolored, or crowded by other elements Nice to have |
| Imagery style | The kind of photos, icons, or illustrations you use | Keeps visuals coherent so your feed and site read as a set, not a collage Nice to have |
Typography
Font pairing ideas
A heading font and a body font are all most brands need. Here are pairings using web-safe fonts from this tool, so what you design is what people actually see.
| Heading font | Body font | The feel |
|---|---|---|
| Georgia | Arial | Classic and trustworthy, a safe editorial pairing that works almost anywhere |
| Helvetica | Georgia | Modern headline over a readable serif body, common in magazines and media |
| Trebuchet MS | Verdana | Friendly and rounded, easy to read on screens of any size |
| Palatino | Helvetica | Elegant and premium, a good fit for services, studios, and boutiques |
| Verdana | Georgia | High-clarity headings with a warmer body, strong for long-form pages |
| Courier New | Arial | Technical and distinctive, suits developer tools and product brands |
Pairings use web-safe font families so they render consistently across browsers and devices.
Troubleshooting
Why does my brand look inconsistent?
Almost every brand that feels scattered is tripping over one of these six. Most are about discipline, not design talent.
Too many colors
A palette of ten colors is not a palette, it is chaos. Pick a primary, one or two accents, and a couple of neutrals, then use them consistently.
Three to six colorsFont soup
Every new font you add costs you consistency. Two fonts, one for headings and one for body, cover almost every brand you will ever build.
Two fonts is plentyNo contrast
Light text on a light background looks refined on your screen and vanishes on everyone else. Check that your colors have real contrast before you commit.
Contrast keeps it readableNo hex codes
Naming a color blue is not a spec. Save the exact hex code for every color so your site, your posts, and your print all match precisely.
Save the hex codesChanging it every week
A brand builds recognition through repetition. Redesigning the look every month resets that memory and confuses the people you want to reach.
Consistency compoundsNo shared reference
If the kit lives only in your head, everyone guesses. A single board that anyone can open keeps a team, or future you, on the same page.
One shared boardBest Practices
8 tips for a brand that holds together
All CommonNinja widgets mentioned below are free to start. Apply these while you build the board and as you carry it onto your site.
01
Start from one anchor color
Pick the single color that feels most like your brand, then build the rest of the palette around it. A clear anchor keeps the whole set coherent.
02
Pair one heading with one body font
A confident heading font over a plain, readable body font is the backbone of most great brands. Resist adding a third font just because you can.
03
Save the exact hex codes
A brand color is only useful if it is the same everywhere. This board shows the hex for every swatch, so copy them straight into your site and posts.
04
Check contrast before you lock it in
Make sure your text color stands out from your background. Good contrast keeps your brand readable for everyone, not just on your own monitor.
05
Show credibility with a logo strip
Once your look is set, let visitors see who trusts you. A clean logo showcase in your brand colors adds instant credibility on any page.
Add Logo Showcase free →06
Let happy customers speak
Style your customer quotes with the same colors and fonts as the rest of your brand, so social proof feels like a natural part of the site.
Add Testimonials free →07
Reuse the board as a living reference
Keep the brand board somewhere your whole team can reach it. When everyone works from the same reference, your brand stays consistent as you grow.
08
Apply it everywhere, not just the logo
A brand is the sum of every touchpoint: buttons, forms, social icons, and headings. Carry your palette and fonts into all of them for a look that holds together.
Glossary
Brand terms, briefly
Six terms that come up whenever you build a brand. Bookmark this if you are putting a kit together for yourself or a client.
From the Blog
Further reading on branding and design
More from the CommonNinja blog. Free, no sign-up, just practical posts on building a brand that stands out.
How to Reflect Your Brand Identity in Your Website Design
In this article, we are going to explain how to reflect your brand identity in your website design.
Read article →Designing Your Homepage for a Great First Impression
In this article, we are going to discuss the importance of the Homepage and how to design it.
Read article →Common Mistakes in Header and Footer Design and How to Avoid Them
In this article, we are going to discuss common mistakes in header and footer design and how to avoid them.
Read article →Mastering Font Pairing: The Ultimate Guide to Creating Beautiful Typography Combinations
In this article, we are going to discuss font pairing, and why it’s important to web design
Read article →Understanding Responsive Web Design: The Key to User-Friendly Websites
In this article, we are going to discuss responsive design.
Read article →The Power of Color: An In-Depth Guide to Understanding and Applying Color Theory
In this article, we are going to discuss Color Theory and suggest ways of applying it to web design.
Read article →